1. Overview
SkiFitNation LLC ("we," "us," or "our") operates SkiFitNation.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, who we share it with, and what choices you have regarding your data.
We believe in keeping this straightforward. We collect what we need to deliver the content and services you request. We do not sell your personal information to third parties. We do not engage in behavioral advertising or data brokering.
2. Information We Collect
2.1 Information You Provide Directly
We collect information that you voluntarily provide to us when you interact with the Site:
| Information | When Collected | Purpose |
|---|---|---|
| Email address | Lead magnet downloads, newsletter signup, book launch list, contact forms | Deliver requested content, send email communications, manage subscriber list |
| Name (if provided) | Some email signup forms, contact forms | Personalize email communications |
| Payment information | Product purchases (book, programs) | Process transactions — handled entirely by third-party payment processors; we do not store credit card numbers |
| Account information | Program enrollment via Everfit.io | Deliver training programs — managed by Everfit.io; see their privacy policy |
| Messages and inquiries | Contact form, email replies | Respond to your questions or feedback |
2.2 Information Collected Automatically
When you visit the Site, certain information is collected automatically through cookies and similar technologies:
| Information | How Collected | Purpose |
|---|---|---|
| Pages visited, time on page, scroll depth | Google Analytics 4 | Understand which content is useful, improve the Site |
| Device type, browser, operating system | Google Analytics 4 | Ensure the Site works well across devices |
| Referring website or search query | Google Analytics 4, Google Search Console | Understand how visitors find the Site |
| Approximate geographic location (country/region level) | Google Analytics 4 | Understand where our audience is located; we do not collect precise location data |
| IP address | Web server logs, analytics | Security, spam prevention, analytics — IP anonymization is enabled in our analytics configuration |
| Interaction events (button clicks, form submissions, downloads) | Google Analytics 4 (custom events) | Understand which content drives engagement and which calls-to-action are effective |
2.3 Information We Do Not Collect
We do not collect sensitive personal information such as Social Security numbers, driver's license numbers, health or medical records, racial or ethnic information, political opinions, religious beliefs, biometric data, or precise geolocation data. We do not collect information from children (see Section 10).
3. How We Use Your Information
We use the information we collect for the following purposes:
- Deliver content you requested: Send lead magnets, preview chapters, and other downloadable content to your email.
- Email communications: Send welcome sequences, weekly newsletters, seasonal training guidance, product announcements, and other content described at the time of signup.
- Process purchases: Complete transactions for the Ski Strong for Life manual, training programs, and other products.
- Deliver training programs: Provide access to purchased programs through our program delivery platform (currently Everfit.io).
- Improve the Site: Analyze how the Site is used to improve content quality, user experience, and site performance.
- Content planning: Use aggregated, non-personally-identifiable analytics data (such as which topics receive the most traffic or which search queries bring visitors to the Site) to inform our content strategy.
- Respond to inquiries: Reply to questions, feedback, or support requests you send us.
- Legal compliance: Comply with applicable laws, regulations, and legal processes.
We do not use your information for automated decision-making or profiling. We do not use your information to deliver targeted advertising from third-party advertisers.
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We share information only in the following circumstances:
4.1 Service Providers
We use third-party services to operate the Site and deliver our products. These providers receive only the information necessary to perform their specific function and are contractually obligated to protect your data:
| Provider | Function | Data Shared | Their Privacy Policy |
|---|---|---|---|
| AWeber | Email marketing and delivery | Email address, name (if provided), subscriber tags, engagement data (opens, clicks) | aweber.com/privacy |
| Google Analytics 4 | Website analytics | Anonymized usage data, device info, approximate location | policies.google.com/privacy |
| Google Search Console | Search performance data | Aggregated search query and page performance data (no personal data) | policies.google.com/privacy |
| SiteGround | Web hosting | Server logs (IP addresses, access times) | siteground.com/privacy |
| Everfit.io | Training program delivery | Account info, program enrollment, training data | everfit.io/privacy-policy |
| Stripe (or similar) | Payment processing | Payment details, billing address, transaction data | stripe.com/privacy |
| Amazon (if applicable) | Book sales and fulfillment | Purchases made through Amazon are governed by Amazon's privacy policy; we receive only order and royalty data, not buyer personal information | amazon.com/privacy |
4.2 Legal Requirements
We may disclose your information if required to do so by law, court order, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
4.3 Business Transfers
If SkiFitNation LLC is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on the Site before your information becomes subject to a different privacy policy.
4.4 Aggregated and De-Identified Data
We may share aggregated or de-identified data that cannot reasonably be used to identify you. For example, we may share general statistics about site traffic, content popularity, or audience demographics in aggregate form. This data does not include any personally identifiable information.
5. Cookies and Tracking Technologies
5.1 What Cookies We Use
Cookies are small text files placed on your device when you visit a website. We use the following types of cookies:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential / Functional | Required for the Site to function properly (e.g., WordPress session management, security tokens, cookie consent preferences) | Session or up to 1 year |
| Analytics (Google Analytics 4) | Collect anonymized data about how visitors use the Site — pages visited, time on page, scroll depth, button clicks. Helps us improve content and user experience. | Up to 2 years |
| Email tracking (AWeber) | Track whether emails are opened and which links are clicked. Helps us understand which content is valuable and improve future emails. | Varies by email client |
We do not use advertising cookies, retargeting pixels, or tracking technologies from ad networks. We do not serve third-party advertisements on this Site.
5.2 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can typically set your browser to block or delete cookies, or to alert you when a cookie is being placed. If you disable cookies, some features of the Site may not function as intended, but the core content will remain accessible.
To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-Out Browser Add-on.
5.3 Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. There is currently no universal standard for how websites should respond to DNT signals. We do not currently respond to DNT signals, but we limit our tracking to the analytics and functional purposes described in this policy. We do not engage in cross-site tracking or behavioral advertising.
6. Email Communications
6.1 Consent
We send email communications only to people who have voluntarily provided their email address through a form on our Site. By submitting your email address, you consent to receive the type of communications described at the point of signup (e.g., a downloadable guide, a welcome sequence, weekly training insights).
6.2 What You Will Receive
Depending on how you subscribed, you may receive the requested downloadable content (lead magnet, preview chapter, or guide), a welcome email sequence (typically 5-7 emails over 2 weeks), periodic newsletters with training insights (typically weekly), information about training programs, the Ski Strong for Life manual, and related products, and seasonal training guidance aligned with the ski year.
6.3 Unsubscribing
You may unsubscribe from our email communications at any time by clicking the "Unsubscribe" link at the bottom of any email we send, or by contacting us directly at info@skifitnation.com. We process unsubscribe requests promptly, typically within 1-2 business days. After unsubscribing, you will no longer receive marketing emails from us, but you may still receive transactional emails related to any active purchases or subscriptions.
6.4 Email Analytics
Our email platform (AWeber) tracks aggregate open rates and click rates to help us understand which content is valuable to subscribers. This data helps us improve the quality and relevance of our emails. You can prevent open tracking by configuring your email client to block remote images.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy:
- Email subscriber data: Retained for as long as you remain subscribed. When you unsubscribe, we remove your email from active lists. AWeber may retain a suppression record of your email address to ensure we do not inadvertently re-subscribe you.
- Purchase records: Retained for as long as required for accounting, tax compliance, and legal purposes (typically 7 years for financial records under U.S. tax law).
- Analytics data: Google Analytics retains data according to our configured retention period (currently 14 months). Aggregated analytics data without personal identifiers may be retained indefinitely for trend analysis.
- Server logs: SiteGround retains server access logs according to their data retention policies, typically for security and diagnostic purposes.
- Contact form messages: Retained for as long as needed to resolve your inquiry, then deleted within a reasonable timeframe.
If you request deletion of your data (see Section 8), we will delete or anonymize your personal information within 30 days, except where retention is required by law.
8. Your Rights and Choices
Depending on where you live, you may have specific rights regarding your personal information. We respect these rights regardless of your location and will make reasonable efforts to honor the following requests:
8.1 Access
You have the right to request a copy of the personal information we hold about you. Contact us at info@skifitnation.com and we will provide a summary of your data within 30 days.
8.2 Correction
You have the right to request that we correct any inaccurate or incomplete personal information. For email subscriber records, you can update your information through the preference link in any email we send, or contact us directly.
8.3 Deletion
You have the right to request that we delete your personal information. To request deletion, contact us at info@skifitnation.com. We will delete or anonymize your data within 30 days, except where retention is required by law (such as financial transaction records required for tax compliance). Deletion of your data from third-party services (AWeber, Everfit.io, Google Analytics) is subject to those services' respective data deletion processes.
8.4 Portability
You have the right to request your personal data in a structured, commonly used format. Contact us and we will provide your data in a reasonable format (such as CSV or PDF) within 30 days.
8.5 Opt Out of Email
You can unsubscribe from marketing emails at any time using the link at the bottom of any email or by contacting us directly. See Section 6.3 above.
8.6 Opt Out of Analytics
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on or by adjusting your browser's cookie settings.
9. Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, alteration, and destruction. These measures include hosting the Site on SiteGround, which provides SSL/TLS encryption (HTTPS) for all data transmitted between your browser and our servers, server-level security monitoring, and regular security updates. We use strong passwords and limit administrative access to the Site. Payment processing is handled entirely by PCI-compliant third-party processors (Stripe or similar); we never see, handle, or store your credit card information. Email subscriber data is stored and managed by AWeber, which maintains its own security protocols.
However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your information, we cannot guarantee absolute security. If we become aware of a data breach that affects your personal information, we will notify you in accordance with applicable law.
10. Children's Privacy
The Site is not directed at individuals under the age of 18. We do not knowingly collect personal information from children under 18. Our content is designed for adult athletes, typically ages 40 and older. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at info@skifitnation.com.
11. California Residents (CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information. This section describes those rights and how to exercise them.
11.1 Right to Know
You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, the categories of third parties with whom we share it, and the specific pieces of personal information we hold. You may make this request up to two times in a 12-month period.
11.2 Right to Delete
You have the right to request deletion of your personal information, subject to certain exceptions (such as legal compliance requirements).
11.3 Right to Non-Discrimination
We will not discriminate against you for exercising your CCPA rights. We will not deny you services, charge different prices, or provide a different level of service because you exercised your privacy rights.
11.4 We Do Not Sell Personal Information
We do not sell your personal information as defined by the CCPA. We have not sold personal information in the preceding 12 months. We do not intend to sell personal information in the future.
11.5 How to Exercise Your Rights
To exercise any of these rights, contact us at info@skifitnation.com. We will verify your identity before processing your request and respond within 45 days.
12. International Users
The Site is operated from the United States. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those of your country.
If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with data protection laws, your use of the Site constitutes your consent to the transfer and processing of your data in the United States. We process your data on the legal basis of consent (for email subscriptions), contractual necessity (for product purchases), and legitimate interest (for analytics and site improvement).
You have the right to lodge a complaint with your local data protection authority if you believe your data has been processed in violation of applicable law. We encourage you to contact us first so we can address your concerns directly.
13. Affiliate Links and Third-Party Content
Some pages on this Site may contain affiliate links to products or services offered by third parties (such as fitness equipment on Amazon or other retailers). When you click an affiliate link and make a purchase, we may receive a small commission at no additional cost to you.
Affiliate links are identified by their destination (typically amazon.com or a retailer's website). We only include affiliate links to products we genuinely use or would recommend. The presence of affiliate links does not influence our editorial content or training recommendations.
When you follow an affiliate link, you leave our Site and are subject to the privacy policy of the destination website. We are not responsible for the privacy practices of third-party sites.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make changes, we will revise the "Last updated" date at the top of this page.
For significant changes that materially affect how we handle your personal information, we will make reasonable efforts to notify you — such as posting a prominent notice on the Site or sending an email to subscribers. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
We encourage you to review this page periodically to stay informed about our privacy practices.
15. Contact Us
If you have questions about this Privacy Policy, want to exercise your data rights, or have concerns about how your information is handled, contact us:
SkiFitNation LLC
Email: info@skifitnation.com
Website: SkiFitNation.com
We aim to respond to all privacy-related inquiries within 30 days.